ATTENDANCE MARKETING is the science of maximizing attendance and related revenues for any gathering of people via the application of proven research and marketing techniques against a target audience over time.

Attendance Marketing conducts market research and provides marketing support using an intelligent mix of traditional and e-based marketing tools to survey and draw a larger percentage of potential attendees, exhibitors and sponsors and related revenues to an event.

Measurable goals and targets are determined and tracked throughout each campaign. Data is collected that can be used by the event organiser to manage and develop content for the event. Web-based tracking and reporting allow for 24/7 secure access from anywhere in the world. The firm allows for event planners to develop long-term, effective relationships with their key audiences.