Attendance Marketing

Tool Box

You need to know more about the quality, measurability and effectiveness of the tools we use to maximize the attendance and related revenues for your event. Here is information on some of our most popular tools to drive attendance.

Attendance Research

Before you can market, you must know your audience. You need to know their wants, their needs and how to reach them.

Focus groups, historical trend analysis, interviews, third party data and surveying are powerful tools that can provide actionable information allowing you to develop a more intimate and productive relationship with your audiences.

Attendance Marketing blends these tools into a three tiered process designed to generate attendees from the dormant base of members, exhibitors and sponsors.

We do this through the following steps:

Engagement
Dialogue
Demonstrated Institutional Reactivity

Having competed these three steps, you are now well positioned to market to your audience with effect.

Web Site Design

Web-based Event Marketing

One-to-One Relationship Marketing

Event Management Dashboards

Partnership Marketing

Web Site Design:

Yes you need a site. Yes you have a site. But, is it a window, or a door? Is it as effective as it can be in building your event program and driving it towards your target audience? Does your site entice and motivate someone to register for your event. Is it capturing all the potential revenue from an attendee? We ensure your site is an effective revenue engine, a great service to your attendee and a success measure for your event.

Web-based Event Marketing:

BAM not SPAM. We all hate those ads that clutter our e-mail. There ARE ways to use the power of the internet to effectively market your event to your target audience. Content is key. We communicate to your target audience in order to deliver information and incentives, -not ads. Information designed to generate interest and action towards attending your event.

Tele-services:

Sometimes, a personal phone call can make a prospective attendee feel very special. It can mean a lot that an organization takes the time, and the human approach of contacting an individual. Can you do this to thousands of people? We can!

Personal Contact:

A face-to-face meeting is today's most expensive and effective marketing tool. Expensive in terms of time and energy. Yet there is no better way to cement an agreement or relationship. Key sponsors, exhibitors, speakers and attendees require the personal touch. We can help you maximize the effect of this powerful tool.

Broadcast Faxing:

E-mail is not always the road to reaching everyone. Sometimes, faxing can be an effective support tool in marketing your event. You can reach thousands at once in an integrated messaging strategy that puts your message front and center to your target audience.

Direct Mail:

It works! The difference between junk-mail and the delivery of useful, timely information in hard-copy form is effective content. Let us show you how to integrate direct-mail into your attendance marketing plan to generate measurable, actionable results.

Database Mining:

You have a great deal of information in your data-base about your target attendees. You can use it in many ways to communicate with your target audience, to solicit their input, to market event related materials to them, to offer them incentives they will appreciate and motivate them to get the most out of attending your event.

One-to-One Relationship Marketing:

This is the magic. How to market to thousands by reaching out to the individual. Today, there are tools that can allow you to do this with great effect. The goal is to build an attendee for life. Attendance Marketing is all about creating a worthwhile relationship between you and your attendee, forever. Some relationships can last forever! Let us show you how.

Event Management Dashboards:

How well are we doing? The last thing you want is big volume reports written in code. We agree. That is why we offer our clients their own project dashboards, featuring only the critical information they require to stay on top of their progress. You can access your dashboard 24/7 via a secure site. We also provide updates in whichever format you desire. We are committed to being an effective, accountable partner in the successful attendance marketing of your event.

Partnership Marketing:

Sometimes, others can help you bring attendees to your event. We use our network of contacts to bring the right partner to you. We find the common interest between you and bring them in on your terms. Imagine having the power of a global enterprise promoting your event with you to your target audience! Cities, companies, and attractions all have talent and resources that can be a great fit to your objectives. We can find these opportunities for you.

Sure, there are more tools in our kit. If you would like to know more, contact us!