Why Attendance Marketing you ask?

Consider the fact that the annual meeting is the single largest source of non-dues revenue for most associations. Also consider the fact that most exhibitors view a sizable base of interested, qualified buyers as the linchpin of a successful trade show. Consequently, it's in the best fiscal interest of your organization to ensure that as many delegates as possible turn out for your event. Promotion is the key to increasing attendance figures, provided that the rest of the "Four Ps" - product, price, and place - have been properly developed.

- Marian Calvin, Conferon


Demographic changes in society will impact the Association Industry as dramatically as society in general. As the membership base ages and retires, new professionals will take on greater responsibilities in the new workforce.

Understanding these trends and impacts is at the core of the future success of your event and your organization.