Have you identified future audiences of new members, attendees, exhibitors, sponsors and supporters?
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yes no |
Do you know how the needs of your attendees, exhibitors, sponsors and supporters have changed over the last three years?
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yes no |
Do you know how members of your target audience prefer to be contacted?
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yes no |
Is attendee registration at your events happening at shorter and shorter lead-times?
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yes no |
Are attrition and cancellation clauses a concern to you?
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yes no |
Do you agree with the statement that today "content is king" in drawing attendees to an event?
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yes no |
Do you agree that the program of a meeting must be more effectively communicated today than in the past in order to generate interest in attendance at the event?
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yes no |
Are you satisfied that you are using your electronic marketing and tracking options to full effect?
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yes no |
How do you currently market your event and related materials to your attendee base?
Direct Mail
E-mail
Telemarketing
Fax
Web-messaging
E-news Bulletins
Partner Marketing
Surveys
Pre/Post Education & Certification Programs
Other (please specify)
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| Do you feel your team has enough dedicated time to market the event to your target audience? |
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yes no |
How much money including mailings, production, etc does your organization spend annually on marketing and promoting your events?
$10,000 - $50,000
$50,001 - $100,000
$100,001 - $150,000
$150,001 - $200,000
$200,001+
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By what percentage do you seek to grow your event's attendance annually over each of the next 5 years?
3%
5%
10%
15%
20%
Other (please specify)
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To generate your current attendance, how many people do you promote it to?
less than 3000
3000 - 5000
5001 - 10,000
10,001 - 20,000
Other (please specify)
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What is the actual attendance at your event now?
less than 1000
1001 - 2000
2001 - 4000
4001 - 6000
6001 - 8000
8001 - 10,000
Other (please specify)
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Where do your attendees come from?
Canada
USA
International (please specify)
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| Do you have to compete with other events or organizations for your attendees? |
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yes no |
| Will you need to promote your event to new audiences within the next 24 months? |
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yes no |
| Do you currently outsource any aspects of the organization of your event such as registration, meeting planning, and exhibit management, etc.? |
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yes no |
| Would you consider outsourcing to promote your event to your target audiences? |
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yes no |
What issues would you have to be comfortable with in order to outsource the attendance marketing of your next event? (ie. legal issues, reputation of the firm, etc.)
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